This campaign was a cumulative client project between Drake's Copywriting and Content Design course and a neighborhood nonprofit, Des Moines Refugee Support. In working in a team of three, I had total creative freedom to execute the client's vision and meet class deliverables.
Strategy:
“Advertising will persuade individuals within the Des Moines community who have available time to donate that Des Moines Refugee Support provides life changing resources and opportunities to the families it supports. Support will be donations the organization collects for these families along with the experiences DMRS is able to provide specifically to the children. The tone of the advertising will be happy and encouraging.”
Brand Tagline: "Building Connections. Growing Community."
Campaign Tagline: "Every child deserves a chance to dream."
...
Poster/Flyer Design
Poster/Flyer Design
Poster/Flyer Design
DMRS Website Announcement Carousel Instagram Post Mockup
Donation Word Search Carousel Instagram Post Mock Up
Low Key Karaoke Instagram Post Mockup
Website Announcement
Website Announcement
Website Announcement
Website Announcement
Donation Search
Donation Search
Donation Search
Donation Search
60 second radio ad for DMRS' soccer support program
30 second radio ad for DMRS' back to school free stuff store
Check out Des Moines Refugee Support on social media to see how they have incorporated our campaign designs and suggestions!